Introduction to linking
Types of Links:
When we're considering the relationships between different websites, there are 3 basic types of links connecting them.
Incoming links (also known as "inbound links"), Outgoing links (also known as "outbound links"), Reciprocal links
One-way incoming links (also known as "inbound links") are links leading in to your site from other sites. Incoming links are the best types of link to get, if you truly want your site to succeed in the search engines, a major part of your SEO strategy must focus on the importance of incoming links. The process of submitting your site to the search engines can take from a few weeks to several months. However, even a new site will be indexed rapidly, if it has incoming links. From a marketing point of view, since they're offering you something for nothing in the form of free traffic and a boost in the search engines! Sites with a large number of relevant, on-topic incoming links are sometimes referred to as hub sites.
When it comes to finding incoming links to your website, there simply are no short cuts. The key to success in the search engines is good old-fashioned hard work!
Benefits of Incoming Links
The most immediate and obvious benefit of an incoming link is that it can bring more traffic - sometimes significant amounts of traffic - to your site.
Google explains that, "The best way to ensure Google finds your site, is for your pages to be linked from lots of pages on other sites. Each time a visitor sees a link to your site on a 3rd party site, there's a chance they'll click on it and be whisked over to your site. An incoming link from a very busy site or page might bring you dozens or hundreds of visitors a day from that one link!
Incoming links are also important from a search engine ranking perspective. Search engines take a lot of factors into consideration in their algorithms, including incoming links. [An algorithm is basically a "secret recipe" that the search engine uses to decide what sites will rank where for a given search query].
While the exact way each search engine makes use of incoming link information in its overall ranking calculations is a closely guarded commercial secret, broadly speaking what they are considering is the quantity, relevance and strength of the incoming links pointing to a particular site or page.
Bringing the 3 factors back together, your aim should be to get as many (quantity) strong (strength) incoming links as possible from pages and sites that relate to yours (relevant).
Search engines also use incoming links as a "trigger" when deciding what pages their automated spiders (programs collecting data) will visit. For example, if you put up a new site, it may take quite a while before it gets visited by a search engine spider, and indexed. On the other hand, if the search engine spots a strong incoming link pointing to your site from a "trusted" source, it will be much more likely to bump your site up the spider-queue!
So, broadly speaking, more incoming links = more traffic, and quicker and better search engine rankings. The more incoming links point to your site, the more your link popularity increases. Of course, incoming links are only going to be useful if they're from relevant sites... The more relevant an incoming link, the more credible your website appears.
Firstly we need to know the search engine’s mind set: what they like and how they like things to be done. Search engines like and consider natural link structure over artificial link structure.
Know the difference between natural and artificial links
let’s understand the basic difference between natural and artificial links.
Natural links differ in anchor text whereas artificial links are identical. Natural links increase with time as links are added regularly by referral sites; whereas artificial links crop up on their own out of nowhere. Websites built alongside natural links do not commonly exchange links and so their out-going links point to those pages that are recognized as reputable by search engines.
Natural links tend not to be reciprocal. Whereas artificial links depend highly on the swapping of links process, also advising that reciprocity is the link’s main goal.
· Directory submissions have fallen off the radar but the top directories are still great places to get authoritative links. If you haven’t already done so, submit your site to DMOZ, Yahoo Directory, Business.com etc..
· Submit your site to niche directories. These are directories that specialize in your specific industry or niche. Many general directories, niche directories have not faded in importance and still provide valuable links. I like them because they are: relevant, give search engines a clear picture of what your site is about and how it
relates to the other sites in your niche. The key to finding great niche directories is to use specific queries in the search engines such as: “you keyword” directories, search engines, directories, or directory.
· Observe the top 100 sites in Google. Conduct backlink searches in Yahoo’s site explorer and Alexa link search to find linking opportunities and submit or send an email.
· Create a blog and submit to blog directories. I suggest you use a sub domain as it will keep all link juice in the domain itself.
· Create link bait articles then submit to the top social media sites. Easy to say and hard to do.
Your next step is to build a solid business atop of this foundation while integrating and incorporating the entire link building tools, techniques, and strategies at your disposal. You are on your way to becoming an expert in link building!
One-way outgoing links (also known as "outbound links") are links on your own site which connect to other sites i.e. links that will lead your visitors away from your own site. From a marketing perspective, outgoing links may be considered the weakest type of link as you are effectively giving away your traffic. On the other hand, if your site is very useful, your visitors may well come back again - and they will appreciate your site even more for its willingness to point them to other relevant resources. Sites with a lot of on-topic outgoing links are sometimes referred to as authority sites.
Two-way reciprocal links are circular link relationships, i.e. your site links out to a 3rd party site, and that site links back to yours. The links might be homepage to homepage, linkpage to homepage or linkpage to linkpage, depending on the arrangement, but they're essentially a link trade. Reciprocal links can be beneficial when you're trying to market your site, especially if they are set up between complementary sites, but their value is dropping as the search engines tend to discount such "mutual admiration" relationships.
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