Optimization
Nowadays Search engine optimization is the hottest topic for the business entrepreneurs who want to launch their product online. Due to on-page optimization and off-page optimization, website gets top search engine ranking.
Search engine optimization can be easily applied to any web site. Search engine optimization is to make proper changes in your web site such as adding noticeable text so that the search engines are able to see them. In the last few years, the web sites are using latest technologies such as flash, java etc that hides the content from the search engines. Search engine optimization makes sure that the search engines do not overlook your web site. On page SEO generally deal with such areas as optimizing the title, the keywords, the description, and the contents in such a way that when the search engines read the source code of the page, the automatic assumption is that the web page has as its main premise, the idea that the keyword emphasized, connotes.
Off page optimization plays a vital role in getting higher rankings over major search engines. Off page optimization essentially refers to one very important factor and that is which other websites are linking to your website. Off page Optimization handle number of things off page to improve your search engine ranking and drive targeted visitor traffic to your website. Off page optimization is the continuous process in web site promotion. It's like making online marketing of your web site. In off page optimization you don't require to change anything in web site design or layout.
Some people say that off-page optimization is more important than on-page optimization. Here's a good analogy I read some time ago to explain this better
Ten men walk into a restaurant and sit down at a table. Nine are dressed in smart suits and one is dressed in jeans and a tee-shirt. The telephone rings and the waiter answer it. The person on the other ends asks the waiter if he can speak to the accountant who has just walked into the restaurant, and the waiter immediately looks at the people sitting round the newly occupied table. The waiter walks up to the table and asks if there is an accountant among their number. Six of the men in suit each point to the man in jeans.
So who is the accountant? Do you judge him by what he wears, or do you judge according to the spontaneous reactions of the other people who know him?
Other factors directly under the control of the website are the amount of content. Large websites generally rank better than small websites for a number of reasons. Search engines also like fresh content and will spider this more frequently. A regularly updated news page, even a blog, can provide deep links to the rest of the website.
Now let's take a look at on-page and off-page optimization in a little more detail.
On-page SEO stands for all of the techniques and methods used on your web site that is hosted on a server. You have full control of how you make these changes and a lot of these can make difference in ranking for a specific keyword on page 500 or page 10 or maybe even higher (depends on the competition and a lot of factors which are explained in the topic, Emphasizing Your Keywords).
The on-page optimization elements are:
Titles, Headings
Clean Design
Navigation
Content – Keywords
URLs
Sitemaps
File size
Site size
Domain name
Site age
Images – ALT
Outgoing links
and others…
You may know some or maybe even all the elements I just named, but using them the right way so the search engines can enjoy your site is a different story. In addition, the list may get bigger, since I may forget some of the seo elements and will be adding them later.
Each of these elements has it’s own set of rules that Google and other search engines like. The purpose of these is that you help the search engine spiders to read your content and site without any errors. This will show quality and will get you ranked higher.
Each page should target between two and four keywords directly related to the contents. If you feel the need for more keywords then consider splitting your content into separate pages. The Uniform Resource Locator (URL) should contain keywords, separated by hyphens without being too long, around 128 characters is probably a sensible upper limit for the entire URL. The Title tag should contain the keywords with no stop words but arranged to make sense.
This should be the first tag in the Head section of the page. There is evidence that search engines give more weight to factors higher up the page. The content should be properly structured with the use of Heading (H1, H2, H3 etc) tags containing relevant keywords. Search-engines will only index a limited amount of text in HTML tags and using too many keywords will dilute the focus. Don't spam any of these tags, this won't be effective and could result in a penalty.
Many website designers spend a lot of time creating Keyword and Description meta tags. Although these may be read by search engines, for example the description tag is used by Yahoo! to provide a short description of the site in the Search Engine Results Pages, they are not used for ranking pages.
Image alternate-text tags (ALT tags) are only indexed where the image is part of a hyperlink. However ALT tags are useful for non-graphical browsing and should be employed correctly.
Comments are not indexed. Use bold/strong/italic attributes where appropriate.
This method is in my opinion the hardest part in seo because it requires a lot of work on a daily bases. You could also do it 1 day in a week, it depends and some people don’t have to do it at all since they rather make quality content which makes these kinda automated, which is a good thing in off page optimization. Let me first tell you which these are and then I’ll explain it.
The off-page seo elements include:
Page Rank
Backlinks
Link Exchange
Directories
Social Media
Forum Posting
Blogs
Article submissions
Video submissions
Search engine submissions
Press Release
Traffic
Bookmark
And other………
So the most important off-page elements are backlinks and Link Exchange. These are links to your web site – page that have to be relevant (for max results!) to your niche. The more links you have to a page/keyword, the better will it be ranked. That is why writing to other people and asking them to exchange links is important and takes a lot of your time. So in short, off-page seo are the elements and things that are on other websites and have impact (good or bad) on your sites.
Why? Search engines generally tend to believe that the number and quantity of back links to your web site proxies for the importance of your web site. So if you have more back links (inbound links) to your web site and they are of a higher quality, then your web site should rank higher in the search engines.
We examine how to build “quality” links. Quality means that search engines will give weight to the links while deciding the importance of the site to which they point to. Only quality links are worth the effort. we will focus on the link quality aspect. Before that, we list the important link building tactics so that you know what we are talking about.
· Authoritative content at your website can get other webmasters to link to you
· Once your site has some substantial content, submit it to reputed Web directories
· Press releases have the potential to generate numerous links pointing to your site
· Writing articles and distributing them to other websites is another good tactic
· Participate at social forums like blogs, discussion forums and social networking sites
· Create RSS feeds and submit them to feed directories
· Bookmark your site at social bookmark sites directly, or better, through third parties
The Issue of Link Quality
· Link text, i.e. the clickable words, must contain relevant keywords. Vary the text and keywords so that they won’t look like ads.
· Create links only at relevant websites. One way to do this is check whether your keyword-based link text is appropriate where it appears.
· Build links gradually over a period of time so that they look like naturally generated links.
· The best links are links from authority sites, i.e. topical sites that have high Google page rank.
· Home page URL must be consistent, say http://www.yoursite.com/. For other pages of the site, use the specific page URL.
· Link to multiple pages of your site, from multiple pages of source sites.
· Reciprocal link exchange has been discounted and has little value.
· Carry out a sustained link-building campaign on a continuing basis. The more the number of good quality links, the higher your web pages and site will be in search results.
Importance:
Some people say that off-page optimization is more important than on-page optimization. Here's a good analogy I read some time ago to explain this better
Ten men walk into a restaurant and sit down at a table. Nine are dressed in smart suits and one is dressed in jeans and a tee-shirt. The telephone rings and the waiter answer it. The person on the other ends asks the waiter if he can speak to the accountant who has just walked into the restaurant, and the waiter immediately looks at the people sitting round the newly occupied table. The waiter walks up to the table and asks if there is an accountant among their number. Six of the men in suit each point to the man in jeans.
So who is the accountant? Do you judge him by what he wears, or do you judge according to the spontaneous reactions of the other people who know him? Now let's take a look at on-page and off-page optimization in a little more detail.
Note: In this page we hared the words like Stop words, Spam
Stop Words: Stop Words are words that are so common that they have little relevance to the context of a web page. Examples would be adverbs, conjunctions and prepositions. Excluding stop words saves resources on search engines with little effect on the quality of results.
Google uses single letters and numbers as stop words as well as the following list.
| about | an | and | are | as |
| at | be | by | for | from |
| how | in | is | it | of |
| or | that | the | this | to |
| was | what | when | which | who |
| why | will | with | | |
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